Back The Guardian Marketing campaigns don’t cut through to a public sceptical of big business | Peter Lewis
Search Sections 14 Dec
Close
Advertisement
12 Mar 10:57pm

Marketing campaigns don’t cut through to a public sceptical of big business | Peter Lewis

The Guardian
The government is pushing business to sell corporate tax cuts, but with low levels of trust it’ll take a creative genius to find an angle There is an emerging genre in advertising: glossy, self-serving TV commercials aimed at humanising big business in order to portray self-interest as part of a greater good. In the land of corporate propaganda everyone is shiny, dripping in the elixir of trickle-down economics and the shared sense of mission that jumps from the corporate annual report into our living rooms via a six-figure production budget.
Read full story
 Like Comment
Advertisement

Comments

No comments yet...
On the top

Date settings

Today is Thursday, December 13, 2018

+ 1 -
+ 1 -
+ 2016 -

Close

By using our website, you agree to the use of cookies as described in our cookie policy.

Accept

The Guardian

Close